Definition
Digital Replica Rider
The SAG-AFTRA 2025 Commercials Contract provision requiring clear and conspicuous written consent, with specific descriptions of intended use, for AI-generated likeness.
From the episode “8.3 Billion Faces, Zero Infrastructure: The AI Likeness Market Nobody Is Serving”Hear it on the podcast1 episode
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Related terms in Creative & Media
Camera obscuraThe optical device that reshaped painting, and her historical analogy for what AI is doing to design.Character consistencyKeeping a generated character’s face, age, voice, and look the same across shots.CompositingCombining multiple images or layers into one frame, often in Photoshop.Creative ConstraintsThe deliberate limits within which a creator operates that make human decisions meaningful. Without constraints, creativity is frictionless and produces chaos. With constraints, every choice matters — and the output feels earned. The best creative tools are defined as much by what they do not let you do as by what they enable.Disposable AudioMusic created without human intent, emotional investment, or constraint — the default output of generative AI music tools mass-producing content for algorithmic social feeds. Statistically ubiquitous; culturally hollow. The antithesis of music as the language of emotions.Five-Word RuleIf you cannot describe your product in five words or less in H1 text on a website, it is a bad product. Josh Furstoss's test for whether a product is sufficiently specific. One core feature. Everything beyond that dilutes the offer, expands the surface area to defend, and signals that the founder has not yet identified the actual problem they are solving.Generative MusicAI-generated music personalized for specific emotional states, relationships, or identity contexts. In Ziah Orion's work at Deep Gem Interactive, generative music is not content — it is a personalized emotional artifact created for a specific person and relationship (grief, love, identity), with the specificity itself being the source of value.Guest CurationThe strategic process of deciding who is in the room and why, treated as a product design decision rather than a logistics task.