Definition
Camera obscura
The optical device that reshaped painting, and her historical analogy for what AI is doing to design.
From the episode “Why Your AI-Designed Brand Is Invisible, and the 3-Step Fix”Hear it on the podcast1 episode
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Related terms in Creative & Media
B-rollSupplementary footage cut in between primary footage to add visual variety.BackgrounderRob Collie's term for company context an agent can look up on demand, such as go-to-market strategy or competitive differentiation.BackroomsA viral YouTube horror series by Kane Parsons, adapted into a 2026 A24 film, known for its unsettling "liminal space" office corridors.Beat sheetA screenwriting outline that maps the key story moments in order.Character consistencyKeeping a generated character’s face, age, voice, and look the same across shots.CompositingCombining multiple images or layers into one frame, often in Photoshop.Creative ConstraintsThe deliberate limits within which a creator operates that make human decisions meaningful. Without constraints, creativity is frictionless and produces chaos. With constraints, every choice matters — and the output feels earned. The best creative tools are defined as much by what they do not let you do as by what they enable.Digital Replica RiderThe SAG-AFTRA 2025 Commercials Contract provision requiring clear and conspicuous written consent, with specific descriptions of intended use, for AI-generated likeness.