Framework
The Two Internets
There is now a human-facing web and an AI-facing web. They are diverging fast. Most brands are only optimizing for one of them.
How it works
- 1The human-facing web is navigated via browsers — still governed by traditional SEO signals.
- 2The AI-facing web is what LLMs retrieve and recommend — governed by LLM readability, citation quality, and training data coverage.
- 3Good GEO is also good SEO. Brands that ignore the AI layer will fall behind on both.
- 4Push-to-publish hacks that game one layer tend to corrupt the other.
- 5The brands that won Search and Social early dominated those eras for a decade. The window for AI is open now.
Hear it on the podcast
The New SEO Is Happening Without YouListen to the episodeMore from this episode
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