Framework
The Share of Prompt Framework
Share of Voice measured who talked about you. Share of Prompt measures whether AI recommends you — and it breaks into three distinct signals that each require different strategies.
How it works
- 1Brand Ownership: How accurately and completely does AI respond to direct brand queries?
- 2Category Dominance: When someone asks for the best tool in your category, do you appear — and do you appear correctly?
- 3Intent-Based Visibility: When someone asks 'what should I use for X,' does AI recommend you unprompted?
- 490% of brands audited by Emberos have factual errors in at least one major LLM.
- 5A 12–18 month window exists before Share of Prompt becomes table stakes for every major brand.
Hear it on the podcast
The New SEO Is Happening Without YouListen to the episodeMore from this episode
Paid, Owned, and Earned Across the AI LayerThe same three-channel framework that governed digital marketing now governs AI visibility. Most brands are ignoring all three at the AI layer — and a less credible source is filling the vacuum.The Two InternetsThere is now a human-facing web and an AI-facing web. They are diverging fast. Most brands are only optimizing for one of them.
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