Framework
The Conflicting Counsel Model
The design principle behind the CEOfriend personas, built to disagree with each other on purpose.
How it works
- 1The CFO agent's job is to tell you that you can't afford it, working off your P&L and three-month cash position.
- 2The entrepreneur agent's job is to love the idea and pile on four more.
- 3The investor agent's job is to ask how this creates enterprise value and whether you'll need more money.
- 4The value is in the spread between them, not in any single answer.
- 5Each persona is modeled on real people Steve has worked with over 15 to 20 years — the part a generic prompt can't replicate.
Hear it on the podcast
How to Automate a Board of Advisors for $29 a MonthListen to the episodeMore from this episode
Founder First, CEO SecondSteve's annual, public re-evaluation of his own fitness for the CEO seat.The Pirate TestSteve's model for early customers and early feedback.Work on the Business, Not in the BusinessThe corrective to a founder's default state of urgency.The 20% Better MissionCEOfriend's stated reason for existing, and why the price ceiling is deliberate.
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