Saga AI Labs

What it is

Saga AI Labs trains character AI agents — branded mascots like Mario or Willie from Trivia Crack — to run DM campaigns on Instagram, TikTok, X, and Reddit, converting social followers into buyers through automated conversations instead of ads.

Who it's for

Brands and game companies with beloved mascots or characters who want to turn social engagement into direct revenue without paying for every click.

Why it's better

• •Willie from Trivia Crack hits 90% engagement on every comment — no ad budget required.
• •Character agents feel personal, not promotional — followers respond to the mascot, not a sales pitch.
• •DM conversion bypasses the algorithmic feed entirely and lands directly in the inbox.
• •Scales to millions of conversations without a single human agent on duty.
• •Converts existing social audiences into buyers instead of just followers.