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Pentane

Operate
Operations
San Francisco, CA

Connects financial and marketing data to tell e-commerce founders what to do next to improve profitability.

What it is

Pentane is a profitability system for e-commerce operators that organizes expenses into fixed, variable, and advertising buckets — then tells founders what to change next.

Who it's for

E-commerce brands around $1M to $15M in revenue who need clarity on where money is going and what to do about it.

Why it's better

  • It separates ad spend into its own controllable fuel bucket.
  • Founders see what to do, not just what happened.
  • The three-bucket model replaces confusing P&L categories.
  • Agentic features let you talk to your data like a teammate.
  • Profitability becomes a math problem, not a guessing game.

Heard on AI for Founders

Pentane was featured in an episode of the AI for Founders podcast. Hear the full conversation.

Listen to the Episode

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