Pentane
Connects financial and marketing data to tell e-commerce founders what to do next to improve profitability.
What it is
Pentane is a profitability system for e-commerce operators that organizes expenses into fixed, variable, and advertising buckets — then tells founders what to change next.
Who it's for
E-commerce brands around $1M to $15M in revenue who need clarity on where money is going and what to do about it.
Why it's better
- •It separates ad spend into its own controllable fuel bucket.
- •Founders see what to do, not just what happened.
- •The three-bucket model replaces confusing P&L categories.
- •Agentic features let you talk to your data like a teammate.
- •Profitability becomes a math problem, not a guessing game.
Heard on AI for Founders
Pentane was featured in an episode of the AI for Founders podcast. Hear the full conversation.
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