Pentane

What it is

Pentane is a profitability system for e-commerce operators that organizes expenses into fixed, variable, and advertising buckets — then tells founders what to change next.

Who it's for

E-commerce brands around $1M to $15M in revenue who need clarity on where money is going and what to do about it.

Why it's better

• •It separates ad spend into its own controllable fuel bucket.
• •Founders see what to do, not just what happened.
• •The three-bucket model replaces confusing P&L categories.
• •Agentic features let you talk to your data like a teammate.
• •Profitability becomes a math problem, not a guessing game.