Nina

What it is

Nina is an SEO system designed for the early-stage operator who knows they need organic traffic but has zero hours to execute a full SEO program. Built by Kaelan Donadio, who came up through startups before going independent, Nina handles the technical and content fundamentals — domain authority building, backlink strategy, on-page markup, and content structure — so founders can focus on building their product instead of becoming SEO specialists.

Who it's for

Early-stage founders and lean teams who understand the value of organic search but cannot afford to hire an SEO agency or dedicate internal bandwidth to the unsexy fundamentals that actually drive rankings.

Why it's better

• •Nina is built by a founder for founders — the playbook comes from real startup GTM experience, not agency theory.
• •Most SEO tools tell you what to fix; Nina builds the system that executes the fix for you.
• •Podcast appearances, press releases, and earned PR are baked in as backlink strategies — not treated as separate work.
• •The 10–15% content rule is the operating principle: site health and technical SEO are fixed first, then content compounds on top.
• •GEO and traditional SEO are unified in one system — what ranks in Google also gets you cited in ChatGPT and Perplexity.