Incognia

What it is

Incognia is a location identity platform that embeds into mobile apps to verify users in the background using device and location behavior rather than passwords, OTPs, or document checks. By fusing Wi-Fi, Bluetooth, cell tower, compass, accelerometer, and gyroscope signals, Incognia locates a device with eight-foot accuracy and builds a behavioral fingerprint unique to each user — their home, office, usual routes, consistent timing. The platform serves banks, fintechs, crypto exchanges, and marketplaces worldwide, answering the same question at every login, transaction, and signup: is this device behaving like the real account holder? Incognia is now embedded in 1.2 billion monthly active devices across a customer base that includes some of the largest financial institutions in the world. Founder André Ferraz built the underlying location technology through In Loco, an ad-tech company acquired by Magalu in 2020, then pivoted the entire team toward fraud prevention after the pandemic collapsed the advertising business in a single month.

Who it's for

Banks, neobanks, fintechs, crypto exchanges, and marketplaces that are losing money to account takeover, synthetic identity fraud, fake account farms, and refund abuse — and want to stop it without adding friction that drives away real customers. Particularly valuable for mobile-first financial products where OTP-based authentication is the primary security layer and a single fraud incident can cost six figures.

Why it's better

• •Eight-foot location accuracy built from fused sensor signals — Wi-Fi, Bluetooth, cell tower, compass, accelerometer, gyroscope — makes location spoofing economically unfeasible at scale rather than just technically difficult.
• •Verifies the camera source rather than the deepfake content, which means it defeats injection attacks before the fake video ever reaches a liveness check.
• •180% net dollar retention means customers keep expanding after they see the data — every trial has converted to paid.
• •Hardened in Brazil, the world's most demanding fraud environment, before deploying globally: what defeats Brazilian fraud rings defeats anyone.
• •Passive, frictionless verification runs entirely in the background — real users never see it, fraudsters cannot game it cheaply enough to bother.