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Golf Class Society
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Miami, FL
Golf fashion and lifestyle brand built with AI — HGTV's Rico Leon bets on style at the intersection of golf and culture.
What it is
Golf Class Society is Rico Leon's golf fashion and lifestyle brand built with AI. HGTV's Rico to the Rescue host bets on golf fashion at the intersection of style and sport — using AI for product design and community building.
Who it's for
Golf enthusiasts and style-conscious players who want apparel that reflects culture and personality, not just functionality.
Why it's better
- •Built by Rico Leon — HGTV's Rico to the Rescue host brings design sensibility to golf fashion.
- •AI-powered product design means style moves faster than traditional fashion cycles.
- •Golf is booming — Golf Class Society is positioned at the intersection of sport and culture.
- •Community-first brand building creates loyalty that performance brands struggle to generate.
- •Founder story is as compelling as the product — celebrity credibility meets AI-native operations.
Heard on AI for Founders
Golf Class Society was featured in an episode of the AI for Founders podcast. Hear the full conversation.
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