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Bonds

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Health & Wellness
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Tel Aviv, Israel

AI relationship coach built with clinical psychologists that helps you rehearse hard conversations, get psychology-backed insights, and commit to small real-world actions.

What it is

Bonds (HeyBonds) is a Tel Aviv-based AI relationship coach founded in 2024 by Lior Illouz (ex-Meta) and Daphna Ofek (ex-Google/Waze and Wix), with clinical psychologist Lior Kritzman, Ph.D, as Chief Scientific Officer. Users work through Duolingo-style chapters with two AI coach personas, Dr. Leo and Dr. Leah, rehearse difficult talks in a conversation simulator that scores tone and word choice, and commit to one recommended action, then report back on how it went.

Who it's for

Individuals who want to work on a relationship before their partner is ready to join, couples who want structured practice between therapy sessions, and founders building AI products who want a model for ethical, offline-first engagement.

Why it's better

  • •Built for the individual first, so one motivated person can start without waiting for a partner to adopt the app.
  • •A conversation simulator lets you rehearse the hard talk and get scored feedback before it happens for real.
  • •Asks specific follow-up questions to separate your story from the facts instead of automatically taking your side.
  • •Measures success by actions completed in real life rather than time spent in the app, with a psychologist on the team watching for dependency.
  • •Remembers your relationship history and checks back on whether you actually did the thing.

Heard on AI for Founders

Bonds was featured in an episode of the AI for Founders podcast. Hear the full conversation.

Listen to the Episode

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