Show Notes
Jason Katz popped his LCL three weeks ago scrambling out of a leg entanglement, and honestly, that injury is the whole episode in miniature. You get excited, you move fast, you stand up into a hold you did not see, and something structural gives. In this What It Do check-in, Jason (co-founder of Kindling Solutions, back for another round) and Ryan trade war stories from the two weeks that turned both of their companies from build mode into go mode.
Jason drops the concept that should be tattooed on every founder's forearm in 2026: built is not built to scale. Anyone can vibe code something that "works" in a single session now. Jason points to reports of vibe coders getting sued after losing company data through open-ended permissions, and he watches CEOs get star-gazed by AI demos, fire people AI cannot actually replace, then quietly rehire them. Kindling's answer is a governance layer: a way to let a client's internal Lovable and Claude Code tinkerers keep building while Kindling governs the builds it does not even touch. Operators first, then engineers. Jason claims his team has exited three companies at nine and ten figure outcomes, and that operating scar tissue is the product.
Ryan, meanwhile, is in full sales dog mode. He restructured his entire week (calls only on Tuesdays and Thursdays, deep work on Monday, Wednesday, Friday) and promptly signed two newsletter sponsorship deals in one week: Momentous, the NSF Certified supplement company behind the grass-fed whey and creatine he already takes daily, and Taelor, the AI-plus-human-stylist menswear rental subscription that is about to give him a dramatic before-and-after wardrobe glow-up, per his daughter's demands.
And the whole thing wraps with the two of them planning a Denver panel with Gabe Anderson and ID345's Danny Newman that may or may not end in a staged WWE brawl. Leopard Speedo has been threatened.
