Definition

Social Capitalism

The investment philosophy dominant among Millennials and Gen Z: evaluating opportunities by social impact and mission alignment before financial returns. Inverts the traditional transactional investor sequence (returns first, mission secondary) — the younger generation asks 'what is the impact?' and 'why does this exist?' before asking 'what is the yield?' CJ Follini frames this as the defining capital allocation behavior of the generations inheriting the Great Wealth Transfer. His pragmatic corollary: companies that structure around mission-plus-profit (modeled on AARP, not OpenAI's muddled nonprofit-to-capped-profit conversion) will attract the most capital from the next generation of investors.

From the episode “Millennials Will Inherit Trillions”

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Millennials Will Inherit Trillions

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