Definition
Process Redesign (AI-Native)
Designing workflows from scratch based on what AI makes newly possible, rather than automating existing steps. Geoff's key distinction: existing processes are engineered around human cognitive limits (six to seven post-it notes, six to seven ideas, focus group testing). AI-native redesign discards those constraints: generate 300 customer needs, 400 product ideas, synthetic-test all of them, and only bring human judgment to bear on the handful that survived automated filtering. The result isn't a faster version of the old process — it's a fundamentally different architecture.
From the episode “Just Use AI Is the Most Dangerous Advice in Tech”Hear it on the podcast1 episode
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Related terms in Agents & Automation
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