Definition
One version of the truth
A BI principle Rob Collie transfers to text: one authoritative source, collaboratively maintained, so agents don't contradict each other.
From the episode “The $0 Fix That Makes Claude 10x Smarter for Your Business”Hear it on the podcast1 episode
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Related terms in Product & Engineering
Nvidia JetsonA family of embedded AI computing modules designed to run machine learning models on edge devices. Commonly used in robotics and autonomous systems. Morphos.ai is exploring Jetson Thor integration for humanoid robotics.OdometryMotion estimates from wheels or legs.OEMOriginal equipment manufacturer — the large hardware companies (automotive OEMs, aerospace primes) that define supply chain requirements and drive the volume that makes or breaks a component business.On-Premise DeploymentA deployment model where software runs entirely within a customer's own infrastructure, with no data leaving their environment. Relevant for organizations with strict data sovereignty or regulatory requirements.Open Source Security ModelThe belief that transparent code can become more secure through wider expert review.OpinionationA product design philosophy where the platform makes deliberate, constrained technology choices on behalf of the user — reducing decision fatigue and enabling more reliable AI-assisted code generation.OTP (One-Time Password)A single-use code, often texted to a phone, used as a second authentication factor. Increasingly weak against social engineering. André notes 48 of the top 50 US banks still rely on them; zero of Brazil's top 50 do.Patient Portal CentricA product architecture in which the patient — not the institution — owns, controls, and contributes to their health record. Enables integration of data across provider silos that have no incentive to share with each other, and allows inclusion of patient-generated context (life story, wearable data) that clinical systems cannot capture. The consumer-facing ownership model is the architectural enabler of the whole-person diagnostic approach.