Definition
MRR
Monthly recurring revenue.
From the episode “The 10-Minute Morning Routine That Replaced an Entire Project Management Stack”Hear it on the podcast1 episode
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Related terms in Startups & Fundraising
Meta FactoryA system for spawning entire AI-led companies as outputs of a parent organization. The factory itself is the product — each company it produces runs on AI co-founders from day one.Mid-marketCompanies doing roughly $50 million to $500 million in annual revenue.Minimum Effective DoseBuilding or doing the least amount legally and operationally required to make a system functional — borrowed from pharmacology (the minimum dose required for therapeutic effect). In operations, it means studying actual legal requirements, identifying everything that exists only because someone was incentivized to create it, and eliminating all of it. Andy Seth applied this to the National Apprenticeship System to reduce compliance overhead to what is genuinely required by law.MoatA durable competitive advantage that protects your margin.MVP (Minimum Viable Product)The simplest version of a product used to test demand. Bonds' MVP was a couples app.Negative Selection Bias (Fund Design)A structural risk in investment funds where the participants most likely to enter are those most worried about their position - creating a pool that is systematically skewed toward higher-risk or lower-quality holdings. In an exchange fund context, if any private company shareholder can contribute their shares, the people most motivated to exchange are those who have the worst information about their company's prospects. Collective Liquidity solves this by reversing the process: rather than accepting any shares offered, it pre-defines the universe of eligible companies using objective financial criteria (market cap, revenue, growth trajectory). Anyone contributing to the fund can see the quality bar applied to every other company in the pool, and the fund's investment committee maintains it actively. The pre-approval structure converts a potential adverse selection problem into a quality signal for participants.Non-Traditional Defense ContractorA company without a history of federal contracts, increasingly being courted by the government as it pushes for faster, cheaper innovation through OTAs and rapid prototyping programs.Painkiller vs. Vitamin ProductA product positioning framework distinguishing between products that solve acute, immediate pain (painkillers) and products that provide incremental improvement without addressing a crisis (vitamins). Painkillers generate inbound demand because buyers are actively searching for relief; vitamins require outbound education because buyers do not feel the absence acutely. The distinction has major implications for sales motion, pricing power, and customer urgency. Dan Bladen's pivot example: wireless charging infrastructure in offices was a vitamin - nice to have, but the office functioned without it. Desk booking software during COVID was a painkiller - companies were actively searching for a solution to an urgent, expensive problem and would close quickly.