Definition

Lower Middle Market

Businesses generating approximately $100M/year in revenue, often family-owned for decades, with accumulated proprietary data, SOPs, machine configurations, and operational knowledge that is vastly underutilized by software. Josh Furstoss's identified highest-value untapped market for vertical AI — unglamorous, cash-flowing, and largely ignored by founders from elite technical backgrounds.

From the episode “Everyone Is Building AI Wrong”

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