Definition

Incumbent

The contractor currently holding a government contract. Understanding incumbent strength — their relationship with the agency, contract lineage, and past performance — is central to the P-Win calculation.

From the episode “The B2G Playbook Nobody Talks About (And It's Printing Money)”

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Related terms in Startups & Fundraising

Halo CompanyBryce and Ryan's term for businesses with high physical assets and low risk of digital obsolescence. AI amplifies rather than replaces them.Holdco (holding company)A parent entity that builds, funds, and operates multiple portfolio companies with shared infrastructure, like Infinity Constellation.Idea ValidationThe process of gathering real-world evidence that a problem exists, that your target customers experience it acutely, and that they would pay for a solution — before building the product. Validation is evidence, not enthusiasm or polite interest.In-Flow Expert MarketplaceA real-time marketplace model where domain experts are available immediately — matched to specific tool or problem types, priced per minute of session time. Contrasted with async platforms (Fiverr, Upwork) that require multi-day posting, vetting, and scoping processes that are themselves flow-breaking. Designed to feel like office hours: casual expert availability, no portfolio management overhead, connection via Zoom with screen share. On Demand Human is the canonical example for the vibe coding use case.Inflection PointThe moment growth accelerates, often triggering operational and spending mistakes.IP AcquisitionWhen a founder winds down a company but retains ownership of the technology they built — enabling a fresh start with proven assets, no team overhead, and full control over direction.IP assignmentTransferring intellectual property to the company so a founder cannot leave and start a competitor with it.IPOInitial public offering, taking a private company onto public markets.