Definition
The Chad Approach (Meta Ads)
Open targeting, unscripted video, high volume of diverse creative angles — and letting the platform's AI optimize rather than manually tuning CPMs and ROAS. Kai's position: Facebook wants your ads to convert so you spend more money; you're not going to out-target their algorithm. Compete on creative volume and authenticity instead. Stone Systems ran ~150 simultaneous ads at ~$2.5K/day on broad targeting with unconventional hooks ('Contractors, let me try not to scam you like everyone else') that nobody in the market was willing to say.
From the episode “Built a $2M SaaS for Contractors from His Mom's Room”Hear it on the podcast1 episode
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