Definition
Brownfield site
Land previously used for industry where environmental disturbance already occurred.
From the episode “He Predicted the Lithium Boom in 2016. Everyone Called Him Crazy.”Hear it on the podcast1 episode
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Related terms in Product & Engineering
BlueprintKindling Solutions's diagnostic engagement that maps how work actually moves, finds the constraint, and defines what to build first. Listed at 21 days and $5K.Booking engineThe system that takes direct reservations on a hotel's own site.Brownfield EnvironmentAn existing real world environment not designed for robots.Brownfield FacilityAn existing industrial or commercial space built before robots were considered. Deploying robots in brownfield spaces requires adaptable navigation (like Visual SLAM) because the environment wasn't designed for them — no floor markers, no infrastructure changes.Build governanceJason's term for the decision framework that determines whether a given idea should be built at all.Business logicThe rules and decisions that define how a specific company actually operates. The part AI cannot infer for you.Business-Backward DevelopmentA software architecture philosophy that starts from business requirements, user trust, compliance constraints, and production quality standards — then designs the system to meet them. Contrasts with technology-forward development, which starts from available tools and finds appropriate use cases. At Woz, this means making CTO-level architectural decisions before any code is generated, encoding security guardrails as system defaults, and removing options that would allow founders to unknowingly introduce vulnerabilities. The analogy: putting the safe scissors out and locking up the adult scissors before the toddler enters the room.CADComputer-Aided Design software where 3D modeling of physical parts and assemblies happens. Autodesk, PTC, and Siemens are the dominant incumbents.