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Definition

Big box

A large-format facility, in this case around 25,000 sq ft.

From the episode “Padel, Pilates and Plunges: How James Hurlock Is Scaling a $20M Multi-Brand Fitness Franchise”

Hear it on the podcast1 episode

Padel, Pilates and Plunges: How James Hurlock Is Scaling a $20M Multi-Brand Fitness Franchise

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