Definition
B2B data layer
Packaging consumer insight as a product sold to brands.
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Related terms in Product & Engineering
Audit LogA recorded history of actions taken by a system, user, or agent for debugging, accountability, and compliance.AuditabilityThe ability for someone else to inspect and verify how an AI system behaved.Auditable LogA tamper-evident record of everything an AI agent accessed and did during a task — required for debugging when agents make mistakes and for compliance in regulated enterprises.AuthenticationVerifying who a user is when they log in. One of the most commonly botched parts of AI-generated apps — and the reason most vibe-coded prototypes are not safe to put in front of real users.Behavioral biometricsIdentifying users by their unique behavior patterns — location routine, typing cadence, device usage — rather than physical traits or credentials.BI (Business Intelligence)Tools and practices for turning company data into reports and insights.Big dataDatasets too large or complex for traditional software to handle, which AI can analyze to find patterns and trends.Biomotion and sonar sensingNon-contact measurement using a device's speaker and microphone to detect breathing and movement across a room, no wearable required.