Framework

The Trust Curve in AI Disclosure

Will frames the disclosure question not as a binary but as a function of industry, demographic, and medium.

How it works

  1. 1Internal team communication: full transparency is the default because users know they are working with the product.
  2. 2External client communication: depends on industry norms — some sectors expect executive assistants, where AI fits seamlessly into existing expectations.
  3. 3The Workmate position: provide both options and let the customer choose the level of transparency.
  4. 4The bet: in two years the question will dissolve entirely because AI teammates will be normalized the way remote work was normalized between 2015 and 2025.

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