Framework

The Android Analogy for Platform Strategy

How Suki structured a dual go-to-market without splitting focus or diluting the core product.

How it works

  1. 1The Suki app is the reference implementation. Suki sells it directly to health systems.
  2. 2The Suki platform is the underlying layer, licensed to Zoom, Optum, Athena, and others to power their own clinical AI products.
  3. 3Selling the reference product teaches the company how to build the platform.
  4. 4The platform creates ecosystem footprint without requiring Suki to own every customer relationship.
  5. 5Most founders choose one model or the other. Punit chose both and sequenced them intentionally.

Hear it on the podcast

Healthcare's AI Operating System | AI Won't Replace Your Doctor. Here's What It Will Do Instead.Listen to the episode

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