Framework
Directionally Correct
Don't wait for a perfect destination to start moving. Know what direction you're not going, pick a direction you are going, and take action. You can only connect the dots looking backward. Skills accumulated in one domain show up as unexpected assets in another. Passion follows competence — it is never the starting point.
How it works
- 1You don't need a precise north star to start — you need to know which directions you're not going and pick one you are. Blind movement down a corridor is still movement.
- 2You can only connect the dots looking backward: the failure or experience that felt irrelevant at the time will often explain a skill you have later. Door-to-door sales inoculates you against rejection in business. Two years in a grind room makes you an expert at 15 calls a day.
- 3Passion is an output, not an input: you are passionate about things you are good at, and you're not good at anything until you have failed at it repeatedly. 'Find your passion first' inverts the actual sequence.
- 4Try things you might hate and eliminate them fast. Kai tried Twitch streaming, hated it in a month, and moved faster toward his actual direction because he jumped rather than wondering.
- 5For founders: taking action on a directionally correct hypothesis is more valuable than inaction while waiting for certainty you will never have in advance.
Hear it on the podcast
Built a $2M SaaS for Contractors from His Mom's RoomListen to the episodeMore from this episode
Software First, Services LaterSell a low-cost, sticky software product first to build trust and create recurring revenue, then upsell higher-margin services to customers who already know you and have already paid you once. Inverts the traditional agency model and eliminates the structural lose-lose of leading with services to non-technical buyers who have no baseline relationship with you.The Pre-Call VideoSend a complete product demo video to every prospect before the sales call. The prospect watches alone with no sales pressure, already sold before they dial in. The call becomes a Q&A with an assumptive close. You will never pitch live as well as you can on a recording with unlimited retakes — and the prospect will never be less guarded than when watching a video alone.
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