Framework
Behave Like the Vision
Her operating principle for identity-led execution.
How it works
- 1Pick the version of yourself that exists on the other side of the goal.
- 2Make that person's behaviour the default input, not the eventual output.
- 3Audit decisions against how that person would decide, not how you currently would.
- 4Her stated corollary: the same behaviour gets the same results, so if 99% of startups fail, copying what all founders do is a losing strategy by construction.
Hear it on the podcast
8.3 Billion Faces, Zero Infrastructure: The AI Likeness Market Nobody Is ServingListen to the episodeMore from this episode
The Math of Human LikenessHer own term for sizing the market.License or DefendThe two-sided consumer product.The Four Layer RegistryTwinnin's own published architecture, worth naming on air because it is the actual product.The 75/25 SplitHow Twinnin structures payment so talent is never the one absorbing platform costs.The One Degree Clarity LoopHer daily decision-making protocol, presented as a founder tool rather than a wellness routine.
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Ryan's First Anti-Avoidance MoveOne item from a list of twelve, framed as Ryan's personal conviction rather than a business tactic.The Pressure LineThe diagnostic both of them land on.The Scope DumpJason's antidote to avoidance-by-unknown-scope.The Consistency RegimeHiggins's health protocol, and a decent operating philosophy.The Consistency-First Sleep StackColin's personal protocol, ranked by what he actually believes moves the needle.The Light Sandwich (Jet Lag Protocol)Colin's own travel routine for resetting the clock across time zones.