---
name: one-hour-business-launch
description: Turns a person's expertise into a launch-ready solo business plan in one sitting, including revenue math, ideal client, offer, brand brief, a Claude Code build prompt, an 11-post content engine and a lead magnet quiz. Use when someone wants to start a side business, coaching practice, or service agency around something they already know well.
---

# One-hour business launch

## Goal
Help the user go from "I'm good at something" to a complete, buildable business plan in under an hour. Every section ends in a decision, not a menu of options.

## Step 0: collect inputs
Ask these in one message, then wait for answers:
1. What are you good at, or deeply interested in?
2. Who do you already know how to work with? (The audience where you have credibility.)
3. Annual revenue target. Default: $120,000.
4. How many clients can you serve at once without burning out? Default: 10.
5. Which tools do you have? Default: Claude Code, GitHub, Vercel, ChatGPT, Gemini.

If the user skips a question, use the default and say so in one line.

## Step 1: reverse-engineer the revenue
- Monthly target = annual target / 12.
- Price per client per month = monthly target / client count.
- Show the math on one line, for example: $120,000 / 12 = $10,000 a month / 10 clients = $1,000 per client per month.
- Sanity check: would the ideal client pay this for this outcome? If not, change the client count or add a higher tier, and show the new math.

## Step 2: define the ideal client (ICP)
- Describe one specific person: role, stage of life or business, the problem that keeps them up at night, and the words they would type into Google or ChatGPT when looking for help.
- List 4 to 6 reasons this person would seek the service (for example sleep, anxiety, focus, a big transition).
- Favor the audience the user already has credibility with over a larger audience they don't.

## Step 3: design the offer
- Main call to action: an application, not "buy now." Applying makes the offer feel selective.
- Three pricing tiers: an entry tier, the core tier at the Step 1 price, and a premium tier.
- One line per tier on what the client gets and how often.

## Step 4: brand brief
- Names: generate 15 candidates that match any sound or feel the user requests. Remove anything that borrows from a culture the user isn't part of. Recommend a top two with one reason each, and remind the user to check the domain and trademark.
- Colors: one primary and one or two accents. Choose mid-tone colors that stay readable with both black and white text on top. Give hex codes.
- Fonts: two only. A serif for headers, a sans serif for body text. Name specific free fonts.
- Mascot: one friendly character idea that makes the service feel less intimidating. Describe it in two sentences.
- Slogans: 11 options, under 8 words each. Mark a favorite.

## Step 5: Claude Code build prompt
Write a single copy-paste prompt the user can give Claude Code. It must ask for:
- A fast, lightweight site in a GitHub repo, deployed on Vercel.
- A full landing page written in the ICP's language, with benefits, who it's for, how it works, pricing tiers, a bio placeholder and the application form.
- A blog with 11 posts stored in the repo, publishing one every other day.
- A client portal placeholder with session notes, recordings and follow-up actions.
- An exit-intent pop-up linking to the quiz.
- The brand colors, fonts and name from Step 4.
- The final line: "Ask me any clarifying questions before you start."

## Step 6: content engine
- List 11 blog post titles, each aimed at a real search the ICP would make.
- For each post, include: the search intent, one number-driven story angle, 3 to 5 outbound citations to authoritative sources, and 2 free-license image ideas (for example from Unsplash).
- Schedule: one post every other day, stopping at 11.

## Step 7: lead magnet quiz
- Write 7 this-or-that questions with two short, playful answers each, in the ICP's voice.
- Write three result types, each ending with a nudge to apply.

## Output format
Use these sections in order, with short headers:
1. The math
2. Your ideal client
3. The offer
4. Brand brief
5. Claude Code build prompt (in a code block)
6. Content engine
7. Lead magnet quiz
8. Next three actions for today

## Rules
- Plain language. No jargon without a one-line explanation.
- Make every choice. Offer an alternative only when the user's answers genuinely conflict.
- Never promise income. The math is a target, not a guarantee.
- For health, wellness, legal or financial services, add a one-line reminder to check licensing rules where the user lives.