Skincare that knows you better than you do

Guest: Elle, CEO of Made AI and Founder of Same Skincare Host: Ryan Estes | Podcast: AI for Founders

Key Takeaways:

Weekly workflow automation can lead to 50+ automations a year with very little effort.

Start by asking your team: “What’s driving you nuts?” That’s your workflow opportunity.

Tools like Fixer and Zapier can help you categorize tasks and automate inboxes.

Break your automation goals into small weekly tasks—don’t try to solve everything at once.

Same Skincare is an EDC-free skincare brand that supports endometriosis research.

Their app predicts breakouts 3 days in advance using biometric data like BBT, HRV, sleep, and stress.

Elle treats skincare as a biomarker to help people understand hormonal health.

Simple practices like splashing cold water or elevating legs can boost HRV and skin health.

Bootstrapping allowed Elle to grow intentionally without chasing inflated valuations.

AI works best when positioned to support, not replace, human work.

Elle’s philosophy: build enduring companies and enjoy the process—shoutout to EnjoyTheWork.com.

Framework: Weekly Workflow Automation

Ask your team: What’s driving you nuts?

Break the problem into smaller steps.

Identify the right tool or AI to solve one part.

Automate just one step per week.

Resources Mentioned:

usemade.ai – Elle’s AI-powered manufacturing platform

sameskincare.com – Predictive skincare and hormone tracking

enjoythework.com – Startup coaching and support

endofound.org – Endometriosis research and education