AI Is Rewiring Pregnancy Care: Babyscripts CEO on RPM, Risk, and Real Outcomes

Guest: Anish Sebastian, CEO & Co-Founder, Babyscripts

Host: Ryan Estes

Episode Summary

Maternal mortality is rising in the U.S. while access to care lags. Anish Sebastian explains how Babyscripts uses AI, remote patient monitoring, and data-driven care plans to connect OB providers with patients between visits, cut unnecessary appointments, and surface high-risk events earlier. We dig into clinical validation, cultural and regulatory friction, value-based care incentives, and what an AI-assisted “team of experts” model means for the future of pregnancy care.

Who This Is For

Founders and product leaders in digital healthClinicians exploring virtual careInvestors focused on outcomes and costOperators building AI into regulated workflows

Key Takeaways

Maternal health crisis in the U.S.: access and incentives drive outcomesPregnancy RPM: blood pressure, weight, glucose, symptoms, SDOH, mood screensTwo adoption waves: telemedicine/remote care → AI for documentation and predictionB2B2C: sell to providers, prescribe to patients; workflow-first designValidation before scale: studies, workflow fit, and minimizing liability signal fatigueValue-based care rewards prevention and continuous monitoringAI’s first impact: admin automation (notes, coding, billing), then predictive riskEngagement model: task-oriented app—optimize for doing, not scrollingFuture: AI agents triage continuous data, escalate to humans, close the loopNorth star: earlier risk detection, fewer adverse events, more patient agency

Frameworks

Adoption Waves

Telemedicine + Remote Monitoring (COVID acceleration)AI/LLMs for documentation → predictive risk → agentic care

Care Delivery Loop

Collect → Detect → Notify → Intervene

Engagement Design

Weekly education, specific tasks, quick biometricsShort sessions, provider-connected feedback

Incentive Alignment

Fee-for-service vs. value-based care

Future Model

Team of experts on demand + AI triage agents

Resources

BabyscriptsBabyscripts — AboutMarch of Dimes

Episode